
They have always been the owners of this particular cereal and it has never had to change hands. General Mills makes a lot of different cereal options and they do a great job for the most part. Who Owns Cinnamon Toast Crunch?Ĭinnamon Toast Crunch is owned by General Mills Company. Now, they are puffed, cinnamon and sugar swirls are added, and they have a flavor that is primarily unmatched by any other cereal in comparison. The original cereal didn’t have the swirls of cinnamon-like what you see now, although they did have flavor in them. The duo took ideas from a contest to submit cereal ideas and then ran with it to create this fun and tasty cereal option. READ MORE: Snickers (History, Marketing, Pictures & Commercials) It was invented by a scientist who paired up with the assistant product manager of General Mills. It’s been around for just short of 40 years at this time. When Was Cinnamon Toast Crunch Invented?Ĭinnamon Toast Crunch was first invented in 1984. There were never any recalls or other reports, not even a real statement by General Mills. The last known information was that General Mills was investigating but there have been no further updates since the incident in 2021. It was picked up by several news sources as well. He tweeted a massive post about it and the saga went viral. That same customer actually found several other contaminated items in their box of cereal. There was a huge production about General Mills telling them it was just a clump of sugar. If you watch the media or social media, you likely saw these conversations and the craze that is caused at the time.Ī customer found what appeared to be a shrimp tail in their box of cereal. One significant event that happened more recently is the saga where a shrimp tail was found in someone’s box of cereal. Their current catch line is “unlock the cinnaverse”. They also tried phrases like “crave those crazy squares”, “breakfast on a whole other level”, and more. “It’s that intense” was the next one but it was a flop in comparison. They had some other lines through the years as well. It was about 1995 when they created their first tagline “the taste you can see”. The early slogans for the company came were much later than the three bakers but all three bakers were still present. At some point, they narrowed it to just one baker, keeping only Wendell for marketing purposes. They were animated and they acted as the mascots for many years. The early advertising that began used bakers named Wendell, Bob, and Quello for marketing. This was one idea submitted and they put it to use. Kids could submit their favorite idea for cereal and be entered to win a prize. The idea was taken from a contest that the company had run. He worked closely with Elisabeth Trach, who was the assistant product manager at General Mills at the time. READ MORE: Violet Crumble (History, Marketing & Commercials)Ĭinnamon Toast Crunch was created by a scientist named John Mendesh. The cinnamon and sugar were added later to make it more appealing. One interesting thing about the history is the fact that the original cereal actually had plain squares. It is owned and sold by General Mills and has been for close to 40 years now. And throughout Europe and Latin America, it is known as Cini Minis. In the French Canada region, it’s called “Croque-Cannelle”. For example, in the UK it’s called “Curiously Cinnamon”. It has different names in some locations. This cereal is also sold in countries outside of the US. This has always been a popular feature of the cereal. Since they are slightly puffed, you get that crackle and pop effect which is just as fun as eating the cereal. This cereal is known for sounding a lot like Rice Krispies when you add the milk. They slightly puff the cereal squares just a tad and infuse them with these flavors. The squares are covered in cinnamon and sugar for the perfect sweet addition. It’s made with little squares that could resemble toast.
13.4 How much sugar is in Cinnamon Toast Crunch?Ĭinnamon Toast Crunch is a simple cereal packed with flavor.13.3 When did Cinnamon Toast Crunch come out?.


13.1 How many calories in Cinnamon Toast Crunch?.4 How Did Cinnamon Toast Crunch Get its Name?.2 When Was Cinnamon Toast Crunch Invented?.
